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COLOUR MOISTURE VOLUME DEEP CLEANSING SMOOTH HEAT PROTECT CURLS STYLING INSTANT REFRESH STYLING APPLIANCES
 
VIEW THE PRODUCTS | COLOURTHRIVE | 2-Step System | STYLIST'S CORNER
 

ColourThrive

Our system actually blocks your colour treated hair from fading by penetrating the hair shaft and forming a protective and nourishing net around the dye molecules to lock them into place and help prevent them from washing down the drain. In fact, the ColourThrive system helps you to retain your colour THREE times longer than using ordinary shampoo! You'll still see a huge difference in the vibrancy and vitality of your colour.  

how it works

Knowledge is power and the key to prolonging the life of your colour.

 

why colour fades

The main reason your colour starts to pull a disappearing act is actually washing your hair, especially the first time you shampoo after your process. The reason? When you colour your hair, the dye molecules penetrate the hair shaft to change your natural colour. Each time you wash your hair many of those dye molecules are rinsed away-literally watering down your once vibrant, shimmery colour.
   

how and why

Unlike conventional colour retention regimens, TRESemmé colourThrive addresses the number one cause of fading: losing colour by washing your hair.




Click here to learn more about how permanent hair colour works.

Click here to learn more about how ColourThrive Fade Block works.
 
 
 
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